Person Persona, demographics
Situation What situation has put user to use that system System Does the system helps our customer our they fails? Experience Summation of all the thinking
https://www.nngroup.com/articles/taxonomy-101/
A taxonomy is a structured system that organizes content through controlled vocabularies, helping with information retrieval by tagging items with predefined terms. It complements user-visible navigation by categorizing content based on metadata, improving search suggestions, and faceted navigation. Taxonomies differ from IA structures, which organize content hierarchically, and from thesauri and ontologies, which have more complex relationships. Properly implemented, a taxonomy streamlines content discovery and enhances user experience
How do you measure if the experience is good or bad?
